Google Analytics is an invaluable tool in everyday work and it won't be an exaggeration to say that it is the "right hand" of many PR specialists and marketers. GA presents data on website traffic and users who visit it. It provides answers to the questions: "Who" visits your website and " Where" the user came from (organic, advertising, direct traffic). Google Analytics has a wide range of data in its arsenal - from measuring conversions to bounce rate (page abandonment). And most importantly - it's free. 3. GetResponse An e-mail marketing tool. Sending press releases to the media, newsletters to customers or mailing about a new product are just some of the many PR activities.
That is why it is worth arming yourself with the right tools that will automate these activities, and at the same time provide a handful of the most necessary data for analysis. One such tool is GetResponse. Extensive analytics, personalization of messages, the possibility of A/B testing are some of the main functions India WhatsApp Number List of the tools, and an additional advantage is a clear panel that facilitates operation. Read more: PR tools can be talked about for a long time, 30+ help in one place that you may find useful. Check the list of public relations tools ! The most important indicators for PR analysis Knowing what goals guide your PR activities and which tools will facilitate the analysis of the campaign.
We can finally look at specific indicators that will verify the effects. Without further ado, let's get to the point. Here are the most important indicators for analyzing PR activities, without which it is difficult to reliably assess the course of the campaign: Number of mentions One of the most basic metrics. Compared to traditional media, the Internet gives the opportunity to freely express opinions and express one's own observations.