By new platforms and technologies over the past several years the role of corporate communications began to evolve from traditional (internal memos press relations and the like) to agile and multidisciplinary—a critical part of the corporate ecosystem. Then a string of global socioeconomic and healthcare events left an indelible impact accelerating its evolution once again. More than ever executives must be prepared to respond to issues quickly highlight their corporate values and demonstrate transparency to both internal and external stakeholders.
The consequences of fumbling this messaging goes beyond a simple faux pas risking significant financial and reputational damage. Today’s communications leaders find themselves in a position Latest Mailing Database of expanded power often serving as strategic advisors to chief executives. In fact a 2022 Gartner survey found that 83 percent of chief communication officers (CCOs) reported that their C-Suite influence is growing. “Companies are placing a larger emphasis on stakeholder.
Communications and cross-functional collaboration said Jennifer Sigler director analyst in the Gartner Marketing & Communications practice. “Given communicators’ unique talents in stakeholder relationship management it would make sense that CCOs and their teams are being asked to play a central role in efforts to improve collaboration and other employee-related outcomes across the organization. gartner-study-internal-communications-statisitcsWith 98 percent of CEOs anticipating a U.S. recession pressure on “support costs like marketing and communications will rise. Communications leaders will undoubtedly be expected to show ROI as part of their quest to maintain (or grow) resources.Provin.