Assess interest first estimate the Telephone Number List number of users likely to be interested in a topic before creating informative content around it. Creating an Ebook or White Paper Can Cost $3,000 or More and several months. You want to make sure you'll attract enough new leads to get your money's worth. The best place to start is with facebook audience insights. This tool will help you see how many people Telephone Number List on facebook meet the demographic criteria who will be interested in your ebook or whitepaper. You can also try using the google adwords keyword planner. Look for keywords with high buyer intent. Such as “cheap vegan cookbooks” or “buy Telephone Number List vegan cookbooks” to gauge overall interest. If there is strong interest among google users, then you should also be able to reach people on facebook. Hire Experts to Create Your Content Just Because Your resources are free doesn't mean people will download them. You need to create exceptional quality content if you want to use it to generate leads. Even if they sign up, Telephone Number List they probably won't stay on your list if you don't provide them with high-quality resources. People will look at reviews, your synopsis, and sample content to get an idea. Of what to expect from your Telephone Number List whitepaper or ebook. Some marketers reuse content from their blog to create their information product. This can work if the quality of your blog content is already top notch. However, it is often better to create content from scratch. Either way, your content should be created by an expert. 14 Local Seo Strategies to Help Small Businesses Businesses to leverage Telephone Number List local search. With the increase in the consumption of websites on smartphones and other devices. Local seo optimization is proving to be a big deal for businesses with physical stores. With accurate local seo strategies in place.